Events,News

Understanding youth culture and values for best social investing – Breakfast briefing and discussion

27 September 2010

Local urban African youth are not only the beneficiaries of much social investment attention, through education, health, lifeskills, and other interventions, but they also face challenges often greater than their elders in finding formal employment and secure societal surroundings. How, then, are young South Africans to cope with an ossified job market with very limited employment absorption capacity?

Indeed, how do the 20 million South Africans aged between 10 and 29 years old (fully 40% of the population) see their world? What are their core values, their culture, their outlook on today and tomorrow?

Facilitated by renowned brand strategist Andy Rice, this fifth briefing of the Development Intelligence Series exposes you to unique research by Andrea Kraushaar of Youth Dynamix done in South Africa, Nigeria and Kenya comparing their different outlooks of youth; along with a presentation on current youth culture trends, habits and outlooks by the MD of the remarkably successful urban youth radio station, Yfm, Kanthan Pillay.

This is an important opportunity for social investors and community development champions to get a grip on the fast flowing change of young South Africa.

The Development Intelligence Series is hosted by Tshikululu Social Investments and the Gordon Institute of Business Science, supported by FinWeek.

Date: 14 October 2010

Venue: The Restaurant, Gordon Institute of Business Science, 26 Melville Road, Illovo, Johannesburg

Time: Breakfast is served at 07:15 and the briefing begins at 08:00

Cost: R250 per delegate, regrettably only accepted in cash

To RSVP, contact Lungelo Mgcina on 011 771 4230 or mgcinal@gibs.co.za.

Recognised as one of South Africa’s best known brand consultants, this event’s compere, Andy Rice, has worked extensively on the evolution of branding strategy as a recognised business discipline in South Africa. He was strategic planning director of Ogilvy and Mather in Johannesburg prior to co-founding his own brand architecture company in 1997. His company has grown to become a renowned independent strategic consultancy in South Africa, with a client list that includes many blue chip multinational and South African organisations.

Hailing from Johannesburg, Andrea Kraushaar is the Youth Strategy and Research Director at Youth Dynamix. Having completed her Masters degree in Marketing (cum laude), she has nearly 10 years of youth marketing and consulting experience. Andrea’s analytical mind, extensive youth knowledge and vision allow her to effectively lead the research and strategic division to ensure quality and relevant youth research, the creation of new youth insights, innovative strategic models and methods.

Kanthan Pillay is MD and CEO of the Yired group of companies (including 99.2 Yfm). He completed high school in Bangalore, India; and majored in Political Science, Princeton University. He has certificates in journalism from Boston University and from the Senior Journalist Development Programme, Niemann Foundation, Harvard University.