" alt="Goodwashing – know what it is, and avoid it" />
28 February 2013
While they may become annoyingly overused, buzzwords do provide interesting insight into what a particular industry is thinking about, what it observes as trends and how it may intend to influence its markets, says Tshikululu’s senior communications specialist, Gina de Villiers. In recent years greenwashing has been used to describe a company enthusiastically markets its “green” efforts despite decidedly un-green processes and/or practices. Now, both the buzzword and the concept have been adapted to include broader socially responsible practices including social investment: goodwashing.
" alt="Good governance – why non-profits should care, and be involved" />
6 September 2012
When people organise communally to achieve a certain purpose, whether that purpose is to increase financial value for shareholders or to maximise social capital and quality of life for stakeholders, principles of governance will, at some stage, become material to the organisation’s ability to achieve that purpose in an ethical and sustainable manner.
" alt="Achieving community investment with corporate returns" />
7 September 2011
Corporate social investment (CSI) initiatives can do much to build a company’s resilience and reputation and to generate sustainable improvements for South African communities. So why do many still struggle to gain internal corporate recognition and demonstrate lasting impacts?
" alt="Seek social returns on enterprise development investments" />
29 August 2011
The focus on enterprise development (ED) is given impetus by the fact that companies can earn points on their BBBEE scorecard by supporting such initiatives. But, says Jane Woodhouse, Business Development Manager at Tshikululu Social Investments, becoming involved in ED for the right reasons is more important than the pure financial contribution.